LESURE  DIGITAL

ONLINE MARKETING AGENCY
BECOME A BOSS IN FACEBOOK ADVERTISING

Using Facebook marketing for your business

WHAT IS FACEBOOK ADVERTISING?

What is Facebook advertising? Simply put, it is marketing through Facebook. You've probably seen them yourself: ads on your Facebook timeline. With Facebook Advertising you can show catchy ads to your target audience in different places on Facebook. Think of stories, the news feed, in the right column or in the audience network.

What are the possibilities?

DO YOU WANT EFFECTIVE FACEBOOK AD CAMPAIGN?

Intake

After an intake meeting we make a campaign proposal to optimally start up and monitor the Facebook Advertising campaign. Your own input is of course welcome. Lesure Digital is happy to help you develop and launch your strategy. 

Strategy

1. What kind of Facebook/Instagram marketing campaign we want to do and how we are going to execute it, we will let you know through a content plan.

2. On this content plan you can give feedback. After all, you are the client and you determine which way the strategy should go. Comments and remarks are always welcome. The more we unite our knowledge of, for example, the target group or effective content, the more effective the campaign will be.

3. In addition to setting up a good Facebook/Instagram Advertising campaign, it is important to have a good basis on which this campaign ties back. For example, it is good to see to what extent your own website and landing pages are sufficiently optimized.

Funnel campaigns

During the collaboration we will analyze and optimize the ad campaigns to get the maximum return from Facebook/Instagram. We prefer to work in your ad account and always aim for a good ROAS/ROI. We base our strategies on the see-think-do and the AIDA model. 

Evaluation

During the process of setting up and monitoring Facebook campaigns we will of course keep you informed. Through a monthly report we make sure you know what's going on and what results have been achieved that month. Transparency is key. We believe that in this way trust is cultivated and a strong relationship can be established.
"Do you want to become a boss in Facebook advertising?"

With Facebook advertising you can advertise very specifically with a clear message to your desired target group. Facebook collects a lot of information about its users and by letting Facebook know your preferences, Facebook can actually make sure that this target group is reached. There are a number of targeting options you can use: this can be based on interests, behavior, demographics and geography.

Select the right target group
It is also possible to target so-called lookalike audiences and other relevant segments, so that your ads are brought to the attention of even more relevant people. And that's not all. The various retargeting options also give you the chance to trigger potential customers via other channels than Facebook! For example, it is possible to use Facebook to show your ads on Instagram or Messenger as well.
Achieve your goals
The exact approach of your Facebook campaign depends, of course, on your objectives. On Facebook it is possible to pursue several advertising objectives within each phase of the customer journey. You can think of branding to generating store traffic. Whatever the objective, the desired ROI can always be generated within Facebook marketing.
Follow the scientific models
We use different scientific models, such as the see-think-do and the AIDA model. Also known by the following phases in the buying process: awareness, consideration and conversion. From this perspective we look at which approach is most suitable. Do you already have an idea of which stage of the customer journey you want to optimize? Below we list the objectives for you:
  • Increase brand awareness.
  • Expanding your reach.
  • Encouraging an app download.
  • ​Encouraging viewing of a video.
  • ​Encourage shopping traffic.
  • ​Increase engagement: number of followers, comments, likes & shares.
  • ​Increasing your online/offline conversions.
  • ​Generate more leads.
WHY ADVERTISE ON FACEBOOK?

Since Facebook is still a very popular social network, it offers many opportunities to achieve your marketing goals. On average, millions of people use it daily and the possibilities for advertising are endless. It is also possible to use Facebook to reach out to other platforms of Facebook such as Instagram and Messenger. This makes Facebook advertising an ideal tool for advertisers. Below are some of the benefits of Facebook advertising:

  • Reach new audiences (and thus generate more reach!).
  • Giving people a reason to have a need that they were previously unaware of.
  • Generate more conversions and sales.
  • ​Increase brand awareness.
What can you run into?
PROBLEMS WITH FACEBOOK MARKETING
The fact that Facebook is a popular medium for advertising can also be seen within companies. For many organizations, Facebook advertising now occupies an important place in their online marketing strategy. Continuously monitoring and improving Facebook ads is the key to a successful campaign. But to what extent real results are achieved here is often the question.

We see that companies often spend a lot of money on their ads, but due to lack of knowledge, do not achieve the results that can be achieved. Also, renewing advertisements on time sometimes falls by the wayside and it is quite difficult to keep up with new possibilities and tools. Lesure Digital helps you with this.
Meet your advertising goals
Setting up and improving campaigns is time consuming and requires the necessary knowledge. We can design, set up and maintain high-quality campaigns for your business at an affordable price. For optimal performance we work out a content plan together with our copywriters and designers. This content plan is based on clear objectives and a specific target group (the targeting).

Naturally, we want the message and target group to match. Good communication is very important. This strengthens the cooperation and ensures that the desired goals are achieved. Goals are expressed in KPIs. These include the number of transactions, CTR, CPC, ROAS, ROI and the growth in the number of followers.
FACEBOOK TRAINING
What does the training consist of?
The Facebook advertising training consists of 10 parts. In the first part, we explain Facebook and we will draw up a plan for setting up a good campaign. Here we explain how to set up a campaign. The third part consists of targeting your audience. We show you how to use the Facebook pixel, create custom audiences and use remarketing, for example. Then we will go deeper into bidding within Facebook.
A/B testing with ad sets
Once we have this set up properly we can start testing with the campaign and create different ad sets to create an A/B test for example. The next step is to start optimizing the ads within your ad sets.
Analyze, optimize, improve...
Would you like more information about our Facebook Marketing Workshop? We would be happy to conduct the FB training at your company's location.
Who is the Facebook workshop suitable for?
In the Facebook training theory is alternated with practice. We take into account the level of the target group and even offer the possibility of 1-on-1 training. A Facebook workshop takes all day and includes many practical exercises. This is ideal for companies with 2-15 employees. It is also possible to combine a number of candidates. It is especially important that you want to learn about the possibilities of Facebook advertising. After the training you will have many starting points to work with.
Where does the training take place?
The training can be given at a location of your choice.
How long does the workshop last?
The Facebook Marketing workshop normally lasts from 10:00 to 17:00 and includes two to three breaks. Of course we can also adjust the duration of the Facebook workshop to your wishes. It is also possible to have a half-day training.
Do you know the difference between the following audiences?
1. Facebook Page fans (default target group)
2. Custom Target Group (subscribers, customers)
3. Retargeting (website visitors)
4. Similar Target Group (resemble fans, Custom Target Group or Retargeting Target Group)
5. Saved Target Group
What are the costs of Facebook Advertising?
The cost of Facebook Advertising consists of 3 elements. 1. one-time start-up fee B&B, 2. monthly management fee B&B and 3. Facebook Media Budget.

1. One-time start-up costs for devising the strategy, setting up campaigns and developing content. Banners for campaigns are in consultation with the client. The client is expected to provide input in the form of images.

2. Monthly management fees for Lesure Digital are based on the advertising budget. We manage the campaigns and report the results monthly. We ensure that good campaigns run better and that less good campaigns are paused. We also implement changes for the benefit of the campaigns.

3. Facebook media budget. You pay Facebook per CPC (cost per click). We try to keep the cost per click as low as possible during management.

What customers say about us
E. Janssen
Very helpful and understanding towards the customer! Lesure Digital responds quickly to all your questions and has a personal attitude towards you, which is very nice.
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A. ter Maat
Highly recommended as a partner for your online marketing services. Excellent online results. They think with you and come up with creative solutions. Extensive & valuable knowledge sharing. And above all, they provide interesting training (e.g. on Facebook advertising). Great working with Lesure Digital!
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W. Leurdijk
We are very pleased with our new web shop that was set up with the assistance of Lesure Digital. The communication is smooth and they act quickly if we need help with anything. Highly recommended!
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Jan. P
During the intake meetings I already got a nice feeling with this company. I have spoken with several companies for the online marketing for my company. But here I really got the feeling that they were thinking along with me. The manager thinks along with me and keeps me informed on a regular basis. Overall: This company is professional and they know what they are talking about.
⭐️⭐️⭐️⭐️⭐️
O. Abkadri
⭐️⭐️⭐️⭐️⭐️
The best online marketing agency!
Simon
After years of procrastination, our organization really needed to be presented online in the right way. Lesure Digital not only helped us with our website design, but also thought along with contagious enthusiasm about the right approach, brand experience and strategy.
After a few brainstorming sessions, I was able to hand over everything and in no time at all we had a beautiful website, webshop and successful social media campaigns. I still enjoy working with the team of Lesure Digital and they have become part of our community.
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CONTACT
Would you like to know more about our services?
Then contact us now without obligation via info@lesuredigital.com

 Important: We experience that our responses to the contact form end up in the spam or advertising folder of some customers. Please keep a close eye on these folders after you have contacted us using the form below. Your mail will usually be responded to within 1 business day.

LESURE  DIGITAL

  • Mohammed Isaak LTD
  • 27, Old Gloucester Street, LONDON, WC1N 3AX, UNITED KINGDOM
  • ​Company Number: 14044915

ABOUT

We are Lesure Digital. An agency full of young bosses in the middle of a constantly changing digital world. A world in which we'd like to show you the ropes. We believe in data, we love a challenge and personal contact. That's why we help our clients like we would help our friends. Wherever we can and always honest about expectations.
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